Amsterdam, Netherlands – Hyundai Grand Prix Experience

Signature Canal Tour – A Classic Amsterdam Experience

A private canal cruise allowed guests to experience Amsterdam from its most iconic vantage point: the water. Drifting through the city’s UNESCOlisted canal belt, guests enjoyed panoramic views, knowledgeable local insights, and onboard local cuisine as they passed bridges, houseboats, and waterfront landmarks.

Heineken Experience – Insider Access to a Global Icon

Guests enjoyed exclusive access to the worldrenowned Heineken Experience gaining behindthescenes insight into the history, brewing craft, and global legacy of one of the Netherlands' most celebrated brands.
Interactive exhibits, guided storytelling, and premium tastings provided a fun and engaging immersion—blending culture, heritage, and entertainment in a way only Amsterdam can.

Dutch Formula 1 Grand Prix Experience – Circuit Zandvoort Hospitality & Grid Walk Access

The pinnacle of the program was the Dutch Grand Prix, where Hyundai guests were treated to a worldclass motorsport experience at Circuit Zandvoort. Access to premium hospitality environments, elevated food and beverage offerings, and exceptional trackside viewing created an electrifying yet comfortable environment for both qualifying and race day. Guided by dedicated onsite hosts, guests enjoyed seamless movement throughout the venue, ensuring every moment was effortless and immersive.

All attendees were treated to coveted grid walk access, placing them trackside in the highintensity moments immediately after the qualifying session. This rare behindthescenes opportunity offered an upclose view of the cars, team activity, and the charged postqualifying atmosphere typically reserved for the sport’s most valued guests.