Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website. We are committed to protecting your privacy and ensuring transparency around how your data is handled.

We provide notice at or before the time personal information is collected. If information is used for a new purpose, we will notify you and obtain consent where required.

Where required, we obtain your consent before collecting or using your personal information

Information We Collect

We collect information in three primary ways: information you provide directly, information collected automatically, and information received from third-party tools.

Information You Provide Directly

When you interact with our website (e.g., through contact forms or newsletter signups), we may collect:

• Name
• Email address
• Company name
• Phone number

This information is used to respond to inquiries, maintain communication, and manage sales and marketing activities through our CRM systems.

Automatically Collected Information

We use cookies and tracking technologies to collect certain information automatically, including:

• IP address
• Device information
• Browser type
• Behavioral and engagement data
• Heatmap analytics
• Retargeting data for advertising campaigns

Technologies used include:

• Cookies
• Google Analytics
• Meta Pixel
• Hotjar
• Mixpanel

This information may be combined with identifiable information to deliver personalized advertising and analytics

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Analyze site traffic
• Improve user experience
• Measure ad performance
• Run remarketing/retargeting campaigns

ThirdParty Cookies

The following thirdparty tools set cookies on our site:

• Cookies (essential, functional, analytics, marketing)
• Pixels (Google Ads remarketing pixel, Meta Pixel)
• Heatmap tracking (Hotjar)
• Behavioral analytics tools (Google Analytics, Mixpanel)

Some of these technologies may track identifiable information such as IP address, device IDs, and user behavior across sessions and platforms.

You may disable non-essential cookies through our cookie banner or your browser preferences.

Cookie Consent & Opt-Out

Visitors can opt out of tracking at any time through:

• Our cookie consent banner
• Browser-level cookie controls
• Ad network opt-outs (e.g., Google Ad Settings, Meta Ad Preferences)

You may choose not to provide certain information; however, this may limit your ability to use certain services.

How We Use Your Information

We use your information to:

• Respond to inquiries submitted through contact forms
• Improve and optimize website performance
• Run advertising and retargeting campaigns
• Analyze user behavior to enhance content and user experience
• Manage CRM workflows through MethodCRM / Salesforce

We do not use your information for any purpose unrelated to the operation of our business.

Third-Party Tools & Integrations

We use third-party services to support website analytics, advertising, and CRM operations.

Analytics Tools

• Google Analytics
• Hotjar
• Mixpanel

These services may collect IP addresses, device identifiers, and interaction data.

CRM & Email Systems

• MethodCRM
• Salesforce

These systems store form submissions and manage email communications.

Advertising Platforms

• Meta Ads
• Google Ads

These platforms receive retargeting and campaign performance data.

Payment Services

No payment processing or e-commerce transactions occur on this Site. We do not collect or store payment data.‍

Data Storage Location

Webflow hosting uses a distributed, secure infrastructure primarily powered by Amazon Web Services (AWS) and delivered via Fastly's global Content Delivery Network (CDN). This means your site files, images, and data are stored and served from various data centers worldwide, enabling fast load times regardless of user location.

Data Processing Agreements (DPAs)

Most major platforms (Google, Meta, Hotjar, Salesforce) provide DPAs. You can find these through each vendor’s Trust Center or Legal Compliance page.

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Data Storage & Security

Data Storage

Form submissions are stored directly in MethodCRM and/or Salesforce. We do not store data locally on internal servers.

Retention Period
We generally retain personal information for up to 12 months unless a longer retention period is required by law or legitimate business purposes.

Security Measures

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information

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Access to Personal Information

Internal access to personal data is limited to authorized team members only. MethodCRM provides role-based access controls to restrict unnecessary access.

Data Sharing

We do not sell or share your personal data with unrelated third parties.

We may share data only with:

• Analytics providers
• CRM systems
• Advertising platforms

All usage is limited to specific operational purposes such as analytics, website optimization, and marketing.

User Rights

Depending on your location (GDPR, PIPEDA, CCPA/CPRA), you may have rights including:

• Right to access your personal data
• Right to request correction
• Right to request deletion
• Right to withdraw consent
• Right to restrict processing
• Right to opt out of marketing
• Right to data portability

Submitting a Request

You may submit requests through our contact page or email us at:customerservice@thetravellerinc.com

We may verify your identity before processing requests

Please notify us of any changes to your personal information so we can keep it accurate

Deletion & Unsubscribe

• We will implement workflows to automatically remove users from CRM upon unsubscribe.
• Email footers currently include instructions for removal upon request.
• Additional automated unsubscribe functionality may be added.

Email & Marketing Communications

Marketing emails are sent using MethodCRM. Transactional and marketing emails are managed separately.

Users can unsubscribe at any time by:

• Using the opt-out link in the footer
• Contacting us directly
• Requesting removal via CRM

Contact Forms

Information submitted through contact forms is (Transmission is encrypted end to end):

Compliance

We comply with relevant privacy regulations, including:

• GDPR (EU)
• PIPEDA (Canada)
• CCPA/CPRA (California)
• ePrivacy Directive (Cookies)

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Revisions will be posted with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at:
customersupport@thetravellerinc.com

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